Bourbon Secondary Market Price Guide 2025. S is for the “secondary or sucker price.” realistically, any price above the suggested retail price could be considered as secondary. With the help of our guide, you'll never have to wonder if you overpaid again.

This year, we will only be telling you what the typical retail price is (before tax) and what the secondary price’s commonly go for (before shipping). For those deeply immersed in this world, having a reliable resource for.